Shikhar Shoe has developed itself as a special stylish brand among Nepali clientele. Besides, the brand also provides a wonderful choice collection. The company has rolled out women’s sandals and footwear as well. This indicates that the current marketing strategy of the brand aims to attract consumers of all groups. The company is now shifting its strategy by manufacturing shoes targeting high-end consumers.
Established in 2052 B.S., the brand has made an 18 year-long journey in the market. On the basis of goodwill as well as the sales figure of the company, Shikhar Shoe claims to be the second largest selling shoe brand in Nepal producing 150 pairs of shoes per day.The company has applied various brand promotion strategies. Most advertisement campaigns of the company include innovative brand promotional schemes such as the Shikhar Shoe Style Scholarship Scheme. The brand has now become synonymous with style along with promotional ad campaigns that are appealing to viewers.
We are committed to total customer satisfaction by identifying their specific needs and translating them into quality products. Moreover, in response to growing customer demands, we have continuously enhanced our R&D and production capabilities and expanded our product portfolio across various segments. Today, I am proud to say that our portfolio comprises 150+ products that are consumed across the globe.
We plan to achieve our goal through our strength – our workforce and seek their continuous involvement in achieving the company’s objectives. Being the company that employs the maximum number of female workers in Nepal (70% of our workers are female), with our equal pay policy, we are committed to women’s empowerment and economic freedom.
Ram Krishna Prasain
Managing Director
Shikhar Shoe
